MULA Media

Advertisers Operators About Us Info Center Contact

Welcome, Guest

(Login)

MULA:Roaming Solution

MULA:Roaming gives you the features you need to capture the attention of tourists and business travelers – upon their arrival to your country or city, and throughout their visit:

MULA:Roaming Basics

	Extensive Reach - Our network ties in over 120 Mobile Network Operators, with the opportunity to reach almost all the roamers arriving in the country or region where your business thrives.
	Inbound / Outbound Controls - Wherever mandated by government regulation, the MULA Media platform works exclusively on “Outbound” roamers, with each communication authorized and initiated with home operator authorization.
	Multi-level Conversion Monitoring - Oversee your advertising campaigns using barcode scanning, coupon codes, reference numbers entered by POS operators, shortcode SMS responses sent by users and post-campaign volume analysis.
	Open-Access Ad Bidding - The exposure rate of your ad is based on the proportion of your bidding price in comparison to other bidders who target the same audience. Unlike most web-search ad placements, you are guaranteed high-level placement for your ad, whether it be a solo SMS or as part of a roll-up Welcome ad. Lower bids may achieve a lower number of deliveries (exposure rate), but each delivery is still high-impact, allowing for easy evaluation of ad effectiveness during low-risk pilot deployments.

MULA:Roaming How it Works

1.	Advertiser Creates Ad Campaign Each advertiser creates a focused ad campaign, specifying target locations, target audience by segmentation, ad content, translation languages, ad type, overall campaign budget and per-ad maximum bid.
2.	Subscriber Roams to Another Location The subscriber's GSM phone is identified on the out-of-town network immediately upon arrival.
3.	MULA Media platform is triggered The precise time of arrival and location are identified, and the MULA Media platform is triggered.
4.	MULA Media Delivers Ad MULA Media delivers ad, according to bidding priority and advertiser segmentation preferences. For all outbound campaigns, ad delivery is via the home network operator, increasing user acceptance and satisfying regulatory requirements.

MULA:Roaming Benefits

Targeted Advertising Campaigns - Focus your campaigns at the precise user you want to find, at the exact time they need your services.

Speak the Right Language - Your campaigns reach users in their native language, with over 60 languages covered needing no translation effort on your part. For example, a Japanese tourist in Berlin should receive ads in Japanese – not German, and certainly not English.

More Benefits

Product Highlights

MULA:Roaming Basics

MULA:Roaming How it Works

MULA:Roaming Benefits