MULA Media

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Ad Network Revenue Generation - Overview

MULA Media gives Mobile Network Operators the opportunity to increase ARPU and generate revenues with little to no investment of operating capital or management oversight.
	Out-of-town Roaming - Ads for travel-related services while your subscribers are roaming on other networks abroad.
	Local Roaming - Ads for travel related services aimed at subscribers of other MNOs who roam into your network.
	Location Targeting for Local Subscribers - Ads for products and services, based on the specific location of your subscribers, targeted at opt-in lists.

Ad Network Revenue Generation - Benefits

	New Revenue Opportunities - Take advantage of revenue generating campaigns, without complex operational overhead or infrastructure. If you already have GSM Monitoring capabilities, MULA Media makes the most of it with no extra investment on your part. If you don't have monitoring capabilities, MULA Media plugs you into the world leading roaming VAS supplier network.
	Increased Relevance in each Customer Contact point - Keeping your subscribers more active with their mobile handset will increase utilization of the device for phone calls and data traffic. And when customers receive content that is relevant and appropriate for their travel, providing them true value, they are more satisfied with your service.
	Optimal Utilization of Customer Demographics - The MULA Media network gives you the opportunity to maximize revenue by utilizing the customer preferences and demographics knowledge that you’ve already captured. By teaming with advertisers to enable them to find the precise users they target, per-ad revenue can increase dramatically.

How it Works

For Roaming Campaigns
Using GSM monitoring infrastructure, your subscribers are identified as they roam in foreign networks.
Incorporate ads in your ‘Welcome’ SMS, sent when your subscriber arrives in another country. With an increased amount of relevant content, subscribers are more likely to notice and utilize your own long-distance services described in the Welcome message. Follow-up customer contacts then further increase revenues, while keeping your subscribers active with their mobile phone and more likely to utilize it for phone calls as well.
Revenue generation per customer contact increases dramatically when you utilize the customer demographics data that you already collect per subscriber. You can enable advertisers to focus on their preferred target audience, while maintaining full customer privacy and security.

For Local Campaigns
Using the infrastructure you already have in place, you can enable value-add marketing messages to be delivered to your customers based on location specific identification. By taking advantage of your own network’s cell location infrastructure, you can maximize revenue opportunity while offering your subscribers an opt-in way to receive content that is timely and relevant for their specific daily activities.

Control and Oversight
When seamlessly joining the MULA Media Ad Network, operators have control over the type and volume of customer contacts. All ads are previewed and approved by our editorial team, and are guaranteed to be non-invasive, non-spam and non-competitive.
The MULA Media platform works according to all local regulations for customer contact and according to the Mobile Marketing Association (MMA) Code of Conduct (), and guarantees anonymity of user data.